Still on the fence about increasing your digital marketing budget? An increasing number of companies have put more marketing dollars on promoting their business through various digital platforms, and they’re enjoying excellent ROI. Refusing to jump on the trend only causes you to leave a ton of money on the table. If you’re still asking how much to spend on digital marketing, just take a look at the companies that have shifted their focus from traditional marketing tools to digital avenues.

Seo Digital Marketing

It’s difficult to provide an absolute number when talking about how much you should invest in digital marketing. However, it’s clear that you should start focusing on digital marketing techniques if you want to reach your target customers and beat the competition.

There are plenty of things you need to consider before shelling out any money. Do you get most of your traffic online? What is the nature of your business? Are your competitors relying on digital platforms almost exclusively? Is there enough room in your budget to improve your email marketing, SEO, and social media marketing efforts? Milwaukee SEO expert seems to think so, especially if you’re getting a return on your investment.

Getting answers to these questions will give you a clearer picture of where you should put your marketing dollars. Studies show that over the past few years, companies have realized the benefits of digital platforms in terms of reaching out to more customers, thus prompting them to shy away from direct mail, print ads, and other traditional channels.

Back in 2011, the average digital marketing spend for companies was 11% of their total budget. In 2016, this number increased to 35%. And when you look at companies that generate most of their traffic through various online platforms, you will see that they invest almost 100% of their marketing funds on online marketing techniques.

Consumer behavior has changed drastically. Instead of grabbing the phone book and looking for local products or services, consumers now go to Google, browse on social media, and click on their emails to discover and learn about products or services they might be interested in. And the digital platforms on which you can promote your business have become so effective at targeting the right audience.

All of these advancements have led to businesses enjoying higher returns on their investments compared to what they used to get through traditional marketing efforts. The bottom line is that if you still doubt the effectiveness of digital, then you have no shot at beating the competition.